Inspiration via your 5 senses

by Kristen DeLap


Inspiration can come from a myriad of places, but often we don’t take the time to cultivate it. The author Gretchen Rubin encourages us to understand more about our five senses, and which ones we might be neglecting, as a key to unlocking more inspiration in our lives. She says, “When I started work on my book Life in Five Senses, I hoped that by tuning in to my five senses, I’d find a new source of energy, love, luck, mindfulness—and creativity. But I was unprepared for just how sparked my creativity would get! I found that when I paid greater attention to seeing, hearing, smelling, tasting, and touching, I ignited my imagination and my desire to create.”

By making intentional direct contact with the world through our range of senses, we can find more inspiration. Sometimes to the key to the mind is through the body. In an extreme case, some folks experience synesthesia, where stimulating one sense can trigger a seemingly-unrelated sense. For example, a sound creates a specific a color. An article simply titled Sensory Inspiration in Avant Arte explains how some artists throughout history have had almost superhuman sensory inputs and responses.

But you don’t have to be super human or call yourself an artist to solicit more inspiration from your five senses. Gretchen Rubin makes the case that just determining your most neglected sense and leaning into it can unlock inspiration. She’s created a 5 Senses Quiz to help folks identify their most neglected sense, and then provides novel ways to engage it. For example, if your neglected sense is smell, maybe find a flower shop to literally stop and smell the roses, or if it is hearing, change up the tone of your phone alarm.

Enhanced inspiration and creativity is not just for those in the design field. Creativity helps with problem solving, cultivating a growth mindset, and empathy - all traits any product team can benefit from.


STAND-UP EXERCISE

Ask your team to take Gretchen Rubin’s 5 Senses Quiz. Compare results. Were you surprised by which sense was most neglected? Do you agree with the results? What are some ways you can “awaken” this sense more in your day-to-day?

Then just share sources of inspiration with each other. Where do you typically turn when you need a boost? A specific site / substack / podcast? A place like a museum or library or park? A person? An activity? Is that with people or on your own? Create a mini-catalog of inspiration for each other.


Types of Innovators

by Kristen DeLap


The job of a product team is to solve problems for its users and the business. We might not always think of it in this term, but that problem solving is innovation. Some problems require higher levels of innovation than others, but always that should be a goal of our product teams. A Harvard Business Review article explores the roles we take on during the innovation process, “to identify where specific people are needed and who should work together to generate new breakthrough ideas.”

HBR identified four innovation styles: Generator, Conceptualizer, Optimizer, Implementer

The research found that generally, these innovation styles are not evenly distributed. The most people were found to be implementers, folks who take action to put solutions into work. The least amount of people were found to be generators, those who find new problems and ideate based on their own experiences.

This is problematic for two reasons. One, the product teams you are working on are likely lack a balance of innovation styles to be insufficiently cognitively diverse. To solve the most wicked problems that rise on your product, you’ll need support from all four of the innovation arenas. And two, the style you are most likely missing is generators. If we aren’t identifying the problems, are we best serving our users?

Bringing this framework to your product team can help the team understand where they might have gaps, and which innovation styles they might need to lean into.


STAND-UP EXERCISE

After they learn about the innovator types (have them read the article, or walk them through the above graphic), ask your team which innovation style they lean toward. Is the distribution the same as the general population? Which areas are missing?

Ask them to think about how to encourage an even distribution of styles on the team, as well as how to create more generators within their team and the organization. Remember that innovation styles are cognitive state, not fixed personalities. How best can you use identifying these styles to create more true innovation on your team? How can you use this to smooth the pain points in your problem solving processes?