by Kristen DeLap

The inefficient realms of education and good taste no longer tempt rigorous CEOs with their eyes on the bottom line. Even Thomas Watson’s heir apparent, Steve Jobs, limits his passion for design to the stuff that sells product: Apple’s dazzling contribution to city life is the Apple store, where you can go have a social experience that has solely to do with buying Apple products.
— From Michael Bierut’s Seventy Nine Essays on Design (
which I read while observing Earth Hour